E-commerce is the development direction of advanced productive forces, promotes the optimal allocation of resources and accelerates the process of economic globalization. At present, the e-commerce of small and medium-sized enterprises in China is still only in the stage of "commerce electronization", and the competition focus of enterprises is still concentrated in the physical market.

　　E-commerce graduation thesis (design) is the last link of e-commerce professional school education, is a comprehensive embodiment of the knowledge and skills of the whole professional students. The training target of e-commerce major is the technical personnel and management personnel with noble professional ethics, skilled professional skills, strong basic theoretical knowledge, strong practical ability, self-study ability, collaboration ability and innovation ability, who work in the first line of professional posts. Their work is not mainly engaged in theoretical research, nor engaged in the development and design of large-scale e-commerce website, but to implement the existing enterprise scheme into concrete, tangible. Because of the difference in training objectives, we pay special attention to the training of students' vocational post ability and vocational skills in the e-commerce graduation thesis (design), pay attention to the training and training of students' problem-solving ability and self-study ability.

　　E-commerce graduation thesis (design) is an important link to train students to comprehensively use the basic theory of this major, basic knowledge and basic skills to analyze and solve practical problems. It is the continuous deepening and examination of each prerequisite teaching link of this major. Through e-commerce graduation thesis (design) make students in the actual e-commerce project operation, make full use of the professional knowledge, theory and practice, independent work, so that students have the actual ability to engage in e-commerce work. The purpose of e-commerce graduation thesis (design) is:

　　To train students to comprehensively use the knowledge and skills they have learned to help traditional enterprises import e-commerce projects of different levels and complexities according to their actual needs, and at the same time have the ability to solve practical problems of e-commerce;

　　Cultivate students' ability of investigation and research, information collection and collation;

　　Cultivate and improve students' self-study ability and computer practical application ability;

　　Cultivate and improve students' ability of literature retrieval, collection and reading;

　　Cultivate and improve students' ability of writing scientific papers;

　　To cultivate students' innovative consciousness, rigorous research attitude, realistic scientific style and the spirit of assiduous study.

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